The most common question in my consulting circles has nothing to do with AI.
𝗜𝘁’𝘀 “𝘄𝗵𝗮𝘁 𝗱𝗼 𝗜 𝗰𝗵𝗮𝗿𝗴𝗲?”
And the answer everyone repeats, “charge your worth,” is useless. Nobody can tell you what their worth is. That’s the whole problem.
So last week I built a 𝗖𝗹𝗮𝘂𝗱𝗲 𝗦𝗸𝗶𝗹𝗹 for it. A free, open-source pricing method called 𝗣𝗿𝗶𝗰𝗲 𝗼𝗻 𝘁𝗵𝗲 𝗣𝗿𝗼𝗼𝗳.
The response over the last few days told me something. Pricing is the secret insecurity of people who sell expertise. Everyone feels it. Almost nobody has a system for it.
Here’s a better way of looking at it...
𝗗𝗼𝗻’𝘁 𝗽𝗿𝗶𝗰𝗲 𝘆𝗼𝘂𝗿 𝘁𝗶𝗺𝗲. 𝗣𝗿𝗶𝗰𝗲 𝘁𝗵𝗲 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 𝘆𝗼𝘂 𝗰𝗿𝗲𝗮𝘁𝗲 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗰𝗹𝗶𝗲𝗻𝘁.
Then you triangulate three anchors:
1️⃣ The value you create.
1️⃣ What the market actually pays.
3️⃣ The floor you won’t drop below.
Value justifies the number. The market caps it. Your floor protects it.
And the part nobody teaches: you show the client the math. A price you can defend in the open beats a price you set in the dark.
I didn’t hire a developer to build this skill. I built it myself, as a resuable, using Claude.
It’s free, MIT-licensed, and it openly credits the work I built on. https://github.com/chrisgeenyc/price-on-the-proof
If you find it helpful, leave me a star, and any feedback is welcome!
What’s the pricing rule you actually live by when “charge your worth” runs out?


